If you want to advertise an app or your website on Google Search using Google Ads, the process is slightly different for each.
1. Advertise your app
Use an App campaign.
- Go to Google Ads and sign in.
- Click New Campaign.
- Choose App promotion as your goal (or select App as the campaign type).
- Select your app from:
- Google Play (Android), or
- Apple App Store (iOS).
- Add:
- Headlines
- Descriptions
- Images (optional)
- Videos (optional, but recommended)
- Set:
- Daily budget
- Target country/language
- Bidding strategy (such as maximizing installs or in-app actions)
- Launch the campaign.
Google automatically shows your ads across:
- Google Search
- Google Play
- YouTube
- Gmail
- Google Display Network
2. Advertise on Google Search
Use a Search campaign.
- Sign in to Google Ads.
- Click New Campaign.
- Choose a goal such as Sales, Leads, or Website traffic.
- Select Search.
- Enter your website URL.
- Choose:
- Locations
- Languages
- Budget
- Bidding strategy
- Add keywords people might search for.
- Write your ad:
- Headlines
- Descriptions
- Review and publish.
Your ads can then appear when people search for your selected keywords.
Tips for better results
- Use relevant keywords that match what your customers search for.
- Start with a modest daily budget (for example, ₹500–₹1,000/day) and increase it based on performance.
- Install conversion tracking to measure installs, purchases, or leads.
- Continuously review search terms and optimize your ads.
If your goal is specifically getting more app installs or getting more website visitors, I can provide a step-by-step setup tailored to that objective.
